Product Designer
Product Designer
Product Designer
Product Designer
Product Designer
Product Designer
Product Designer
Product Designer
Product Designer
Product Designer
Product Designer
Product Designer
Product Designer
Product Designer
Product Designer
Product Designer
product designer
product designer
product designer
product designer
product designer
product designer
product designer
product designer
product designer
product designer
product designer
product designer
product designer
product designer
product designer
product designer
Hi, I’m Antonio Ibarra.
I design digital products that are clear, scalable, and useful. I work end-to-end, from discovery to delivery, and I care about systems, consistency, and accessibility.
Over the last 3+ years at Inmovilla (idealista group), I’ve improved B2B tools used daily by thousands of professionals. I focus on understanding the problem, the business, and the user before designing, and I translate complexity into simple flows and scalable UI.
I’m also exploring how AI and emerging tools can speed up exploration and decision-making—without compromising product quality.
i can help you with…
Over the years, I’ve developed a practical way of designing: understand the problem fast, simplify the workflow, and ship with the team.
Product design
01
I design digital products centered on user needs and aligned with business goals, from discovery to validated prototypes and delivery.
Discovery
Interface design
UX documentation
Multidevice design
Product design
I design digital products centered on user needs and aligned with business goals, from discovery to validated prototypes and delivery.
Discovery
Interface design
UX documentation
Multidevice design
Product design
01
I design digital products centered on user needs and aligned with business goals, from discovery to validated prototypes and delivery.
Discovery
Interface design
UX documentation
Multidevice design
Product design
01
I design digital products centered on user needs and aligned with business goals, from discovery to validated prototypes and delivery.
Discovery
Interface design
UX documentation
Multidevice design
DS and visual design
02
I build and maintain design systems that improve UI consistency, speed up delivery, and make products easier to scale.
Design Systems
Tokens & components
Figma libraries
Guidelines
UI Kits
DS and visual design
I build and maintain design systems that improve UI consistency, speed up delivery, and make products easier to scale.
Design Systems
Tokens & components
Figma libraries
Guidelines
UI Kits
DS and visual design
02
I build and maintain design systems that improve UI consistency, speed up delivery, and make products easier to scale.
Design Systems
Tokens & components
Figma libraries
Guidelines
UI Kits
DS and visual design
02
I build and maintain design systems that improve UI consistency, speed up delivery, and make products easier to scale.
Design Systems
Tokens & components
Figma libraries
Guidelines
UI Kits
Strategy
03
I analyze context and constraints, identify opportunities, and define experiences that solve real problems, working closely with PMs and engineering teams.
UX Strategy
User flows
Information architecture
User research
A/B Testing
Strategy
I analyze context and constraints, identify opportunities, and define experiences that solve real problems, working closely with PMs and engineering teams.
UX Strategy
User flows
Information architecture
User research
A/B Testing
Strategy
03
I analyze context and constraints, identify opportunities, and define experiences that solve real problems, working closely with PMs and engineering teams.
UX Strategy
User flows
Information architecture
User research
A/B Testing
Strategy
03
I analyze context and constraints, identify opportunities, and define experiences that solve real problems, working closely with PMs and engineering teams.
UX Strategy
User flows
Information architecture
User research
A/B Testing
Branding & visual design
04
I create coherent visual identities and apply them consistently across product and communication, from naming to UI execution.
Visual identity
Naming
Logo
Brand guidelines
UI application
Iconography
Branding & visual design
I create coherent visual identities and apply them consistently across product and communication, from naming to UI execution.
Visual identity
Naming
Logo
Brand guidelines
UI application
Iconography
Branding & visual design
04
I create coherent visual identities and apply them consistently across product and communication, from naming to UI execution.
Visual identity
Naming
Logo
Brand guidelines
UI application
Iconography
Branding & visual design
04
I create coherent visual identities and apply them consistently across product and communication, from naming to UI execution.
Visual identity
Naming
Logo
Brand guidelines
UI application
Iconography
AI-powered product designer
05
I use AI to speed up product work, not to replace thinking. I apply it across discovery, UX strategy, writing, and prototyping to move faster and make better decisions.
Research synthesis
UX strategy & flows
PRDs / specs drafting
Vibecoding prototypes
Custom GPTs & agents
Visual exploration
AI-powered product designer
I use AI to speed up product work, not to replace thinking. I apply it across discovery, UX strategy, writing, and prototyping to move faster and make better decisions.
Research synthesis
UX strategy & flows
PRDs / specs drafting
Vibecoding prototypes
Custom GPTs & agents
Visual exploration
AI-powered product designer
05
I use AI to speed up product work, not to replace thinking. I apply it across discovery, UX strategy, writing, and prototyping to move faster and make better decisions.
Research synthesis
UX strategy & flows
PRDs / specs drafting
Vibecoding prototypes
Custom GPTs & agents
Visual exploration
AI-powered product designer
05
I use AI to speed up product work, not to replace thinking. I apply it across discovery, UX strategy, writing, and prototyping to move faster and make better decisions.
Research synthesis
UX strategy & flows
PRDs / specs drafting
Vibecoding prototypes
Custom GPTs & agents
Visual exploration
HOW I WORK
A practical process to move from ambiguity to delivery
01
Brief & context
I start by clarifying the context, product goals, constraints, and the real needs of the people who will use it.
02
UX discovery
I review data, map current flows and pain points, run quick benchmarks, and capture key insights to set a clear, realistic direction.
03
Strategy & design
I work with the product team to shape the solution: information architecture, user flows, wireframes, and UI, from strategy to visual detail.
04
Validation & iteration
I prototype, test, and gather feedback to validate what works. I make sure design decisions stay aligned with business goals and engineering constraints.
05
Delivery & scalability
I deliver dev-ready assets and specs, connect work to the design system when needed, and collaborate with engineering through implementation.
01
Brief & context
I start by clarifying the context, product goals, constraints, and the real needs of the people who will use it.
02
UX discovery
I review data, map current flows and pain points, run quick benchmarks, and capture key insights to set a clear, realistic direction.
03
Strategy & design
I work with the product team to shape the solution: information architecture, user flows, wireframes, and UI, from strategy to visual detail.
04
Validation & iteration
I prototype, test, and gather feedback to validate what works. I make sure design decisions stay aligned with business goals and engineering constraints.
05
Delivery & scalability
I deliver dev-ready assets and specs, connect work to the design system when needed, and collaborate with engineering through implementation.
01
Brief & context
I start by clarifying the context, product goals, constraints, and the real needs of the people who will use it.
02
UX discovery
I review data, map current flows and pain points, run quick benchmarks, and capture key insights to set a clear, realistic direction.
03
Strategy & design
I work with the product team to shape the solution: information architecture, user flows, wireframes, and UI, from strategy to visual detail.
04
Validation & iteration
I prototype, test, and gather feedback to validate what works. I make sure design decisions stay aligned with business goals and engineering constraints.
05
Delivery & scalability
I deliver dev-ready assets and specs, connect work to the design system when needed, and collaborate with engineering through implementation.
01
Brief & context
I start by clarifying the context, product goals, constraints, and the real needs of the people who will use it.
02
UX discovery
I review data, map current flows and pain points, run quick benchmarks, and capture key insights to set a clear, realistic direction.
03
Strategy & design
I work with the product team to shape the solution: information architecture, user flows, wireframes, and UI, from strategy to visual detail.
04
Validation & iteration
I prototype, test, and gather feedback to validate what works. I make sure design decisions stay aligned with business goals and engineering constraints.
05
Delivery & scalability
I deliver dev-ready assets and specs, connect work to the design system when needed, and collaborate with engineering through implementation.
EXPERIENCE
Product design roles across B2B SaaS and e-commerce.
Junio 2023 – Present
Inmovilla (by Idealista)
Product Designer
Product Designer at idealista (B2B SaaS), working as part of the core trio (PM, Tech Lead, Design) on a complex CRM used daily by real estate professionals. I redesign data-heavy workflows end-to-end, from discovery to delivery, turning ambiguity into clear, buildable solutions. I also built and scaled a design system that reduced design + front-end delivery time (≈2× faster) and improved collaboration through reusable components and patterns.
Junio 2023 – Present
Inmovilla (by Idealista)
Product Designer
Product Designer at idealista (B2B SaaS), working as part of the core trio (PM, Tech Lead, Design) on a complex CRM used daily by real estate professionals. I redesign data-heavy workflows end-to-end, from discovery to delivery, turning ambiguity into clear, buildable solutions. I also built and scaled a design system that reduced design + front-end delivery time (≈2× faster) and improved collaboration through reusable components and patterns.
Junio 2023 – Present
Inmovilla (by Idealista)
Product Designer
Product Designer at idealista (B2B SaaS), working as part of the core trio (PM, Tech Lead, Design) on a complex CRM used daily by real estate professionals. I redesign data-heavy workflows end-to-end, from discovery to delivery, turning ambiguity into clear, buildable solutions. I also built and scaled a design system that reduced design + front-end delivery time (≈2× faster) and improved collaboration through reusable components and patterns.
Junio 2023 – Present
Inmovilla (by Idealista)
Product Designer
Product Designer at idealista (B2B SaaS), working as part of the core trio (PM, Tech Lead, Design) on a complex CRM used daily by real estate professionals. I redesign data-heavy workflows end-to-end, from discovery to delivery, turning ambiguity into clear, buildable solutions. I also built and scaled a design system that reduced design + front-end delivery time (≈2× faster) and improved collaboration through reusable components and patterns.
Oct 2021 – Jun 2023
Sprinter
Product / UX UI Designer
At Sprinter, I helped evolve the e-commerce experience, designing interfaces, components, and new flows in Figma to improve usability and conversion. I also contributed to building a design system and optimizing internal workflows, reducing delivery friction and improving team efficiency..
Oct 2021 – Jun 2023
Sprinter
Product / UX UI Designer
At Sprinter, I helped evolve the e-commerce experience, designing interfaces, components, and new flows in Figma to improve usability and conversion. I also contributed to building a design system and optimizing internal workflows, reducing delivery friction and improving team efficiency..
Oct 2021 – Jun 2023
Sprinter
Product / UX UI Designer
At Sprinter, I helped evolve the e-commerce experience, designing interfaces, components, and new flows in Figma to improve usability and conversion. I also contributed to building a design system and optimizing internal workflows, reducing delivery friction and improving team efficiency..
Oct 2021 – Jun 2023
Sprinter
Product / UX UI Designer
At Sprinter, I helped evolve the e-commerce experience, designing interfaces, components, and new flows in Figma to improve usability and conversion. I also contributed to building a design system and optimizing internal workflows, reducing delivery friction and improving team efficiency..
Dec 2014 – May 2023
Brandeus (Freelance)
Product & Brand Designer
As founder of Brandeus, I worked with 30+ brands on visual identity and digital experiences, from brand systems to product UI, marketing assets, and early app concepts. This role strengthened my ability to move from strategy to execution and deliver consistent design across channels.
Dec 2014 – May 2023
Brandeus (Freelance)
Product & Brand Designer
As founder of Brandeus, I worked with 30+ brands on visual identity and digital experiences, from brand systems to product UI, marketing assets, and early app concepts. This role strengthened my ability to move from strategy to execution and deliver consistent design across channels.
Dec 2014 – May 2023
Brandeus (Freelance)
Product & Brand Designer
As founder of Brandeus, I worked with 30+ brands on visual identity and digital experiences, from brand systems to product UI, marketing assets, and early app concepts. This role strengthened my ability to move from strategy to execution and deliver consistent design across channels.
Dec 2014 – May 2023
Brandeus (Freelance)
Product & Brand Designer
As founder of Brandeus, I worked with 30+ brands on visual identity and digital experiences, from brand systems to product UI, marketing assets, and early app concepts. This role strengthened my ability to move from strategy to execution and deliver consistent design across channels.
Feb 2018 – Feb 2021
Be Urban Running
Senior UX/UI Designer
At BeUrbanRunning, I supported the brand’s digital evolution across e-commerce UX and visual foundations. I improved key user journeys based on usability and behavior insights, defined a lightweight design system for consistency, and collaborated with business, marketing, and engineering teams.
Feb 2018 – Feb 2021
Be Urban Running
Senior UX/UI Designer
At BeUrbanRunning, I supported the brand’s digital evolution across e-commerce UX and visual foundations. I improved key user journeys based on usability and behavior insights, defined a lightweight design system for consistency, and collaborated with business, marketing, and engineering teams.
Feb 2018 – Feb 2021
Be Urban Running
Senior UX/UI Designer
At BeUrbanRunning, I supported the brand’s digital evolution across e-commerce UX and visual foundations. I improved key user journeys based on usability and behavior insights, defined a lightweight design system for consistency, and collaborated with business, marketing, and engineering teams.
Feb 2018 – Feb 2021
Be Urban Running
Senior UX/UI Designer
At BeUrbanRunning, I supported the brand’s digital evolution across e-commerce UX and visual foundations. I improved key user journeys based on usability and behavior insights, defined a lightweight design system for consistency, and collaborated with business, marketing, and engineering teams.
2010 – 2017
Design foundation
Graphic & Visual Design
Before focusing on digital product design, I worked in graphic and editorial design across studios and agencies. I built a strong foundation in typography, layout, and visual systems—skills I still apply when designing scalable UI. This period shaped my attention to detail and my ability to communicate clearly through design.
2010 – 2017
Design foundation
Graphic & Visual Design
Before focusing on digital product design, I worked in graphic and editorial design across studios and agencies. I built a strong foundation in typography, layout, and visual systems—skills I still apply when designing scalable UI. This period shaped my attention to detail and my ability to communicate clearly through design.
2010 – 2017
Design foundation
Graphic & Visual Design
Before focusing on digital product design, I worked in graphic and editorial design across studios and agencies. I built a strong foundation in typography, layout, and visual systems—skills I still apply when designing scalable UI. This period shaped my attention to detail and my ability to communicate clearly through design.
2010 – 2017
Design foundation
Graphic & Visual Design
Before focusing on digital product design, I worked in graphic and editorial design across studios and agencies. I built a strong foundation in typography, layout, and visual systems—skills I still apply when designing scalable UI. This period shaped my attention to detail and my ability to communicate clearly through design.
Trusted by teams at
I’ve worked with some great companies over the years. Here's a selected few.
idealista
Sprinter
productea
Urban Running
Brandeus
finanfox
OpositaPro
Jeunesse
Rubén Carrión
idealista
idealista
Sprinter
Productea
Be Urban Running
Finanfox
idealista
Sprinter
productea
Urban Running
Brandeus
finanfox
OpositaPro
Jeunesse
Rubén Carrión
idealista
idealista
Sprinter
productea
Urban Running
Brandeus
finanfox
OpositaPro
Jeunesse
Rubén Carrión
idealista